Empowering Residents in the Equitable Development of Richmond, CA

Challenge

Guide clients through a renaming and rebranding process. Design a brand that resonates with Richmond residents and reflects the organizations vision for community-controlled equitable land and housing.

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Outcome

Combined imagery of homes and a fragmented heart to symbolize the organization’s reparative work in housing development. Designed in the style and vibrant colors of the mosaic walls and murals that dot the city’s neighborhoods.